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JEMOKU
Jemoku
樹木 — Roots. Growth. Connection.

Japanese companies entering Indonesia need more than advice. They need someone already in the room.

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Who This Is For

Built for Japanese companies
entering Indonesia.

The right introductions

Decision-makers, distributors, operators. Found through a decade of genuine relationships, not cold directories.

Trust as infrastructure

In Indonesia, deals move through people. JEMOKU is that person.

Bilingual, bicultural

Fluent in the language — and everything underneath it. Culture, context, unspoken codes. Business is one part of the picture.

Monumen Selamat Datang, Jakarta
Why JEMOKU

Not a consultant.
A partner who's been in the room.

01
Lived fluency

Half-Japanese, half-Indonesian, raised across four countries. It goes beyond language. It's knowing how decisions are made, why trust matters more than contracts, and what a 'yes' in a meeting actually means.

02
Gemba first

11 years building real businesses on the ground in Indonesia. Co-founded and scaled an F&B group to 25+ outlets. I don't advise from a distance — I show up, in the room, in both languages, with the relationship already in place.

03
Founder-led

You work with Riki directly. No account managers, no junior handoffs. The person who picks up is the person who knows the room.

04
Present when it matters

Not a remote advisor. In meetings, negotiations, and on the ground — in both languages, across both cultures. When the moment counts, I'm in the room.


Services

Where JEMOKU
adds value

01

Market Entry Support

Legal, cultural, and operational navigation — from feasibility to first transaction.

FeasibilityLocal ComplianceEntity SetupCultural Onboarding
02

Partner & Vendor Matching

The right introduction changes everything. Warm connections to distributors, operators, and suppliers — vetted through a decade of relationships in Indonesian consumer markets.

Distributor SearchSupplier VettingWarm IntroductionsJV Facilitation
03

Business Concierge & Local Navigation

On-the-ground presence when it matters. Representing you in meetings, navigating local dynamics, and acting as your trusted proxy — discreet, effective, bilingual.

Meeting FacilitationGovernment LiaisonDue DiligenceInterpretation
04

M&A & Investment Facilitation

For investors and acquirers who need a trusted deal navigator. Bridging the trust gap in cross-border transactions — identifying targets, brokering conversations, guiding toward close.

Target IdentificationDeal BrokeringCross-border StructuringInvestor Matching
Founder

The bridge was built
from both sides.

Riki Kono Basmeleh
Riki Kono Basmeleh
バスメレ河野 力樹

I grew up between Japan and Indonesia, with years in Australia and Singapore along the way. From early on, I was always the one connecting people across cultures — not because it was my job, but because it was natural to me.

After 11 years building businesses in Indonesia — including scaling a Japanese brand from zero into a real operation — I kept seeing the same gap. Great Japanese companies, strong products, real values. But struggling to gain ground. Not for lack of effort. Because building trust, finding the right partners, and learning how markets actually work here takes years of trial and error.

JEMOKU is my commitment to close that gap. The name comes from two words: 樹木 — "trees and shrubs" in Japanese, roots that go deep, branches that reach wide. And Jembatan Aku — Indonesian for "my bridge." If you're entering Indonesia, I'd like to be that bridge for you.

Experience
11 years in-market · 25+ F&B outlets built · B2B Technology Sales
Affiliations
President, EO Indonesia Chapter, 2020
Languages
Japanese · Indonesian · English
Recognition
Forbes 30 Under 30 Indonesia, 2019 · Prestige 40 Under 40, 2018
Education
UNSW Australia

Sectors

Where JEMOKU
opens doors.

Consumer F&B

Operational ties across premium food and beverage — retail chains, hospitality groups, franchise operators.

Retail F&BHospitalityFranchisePremium FMCG
Retail & Lifestyle

Brands shaping how Indonesians live, look, and feel every day.

Fashion & ApparelSkincare & CosmeticsHousehold GoodsPersonal Care
Technology & Digital

Tools that make businesses run better, built for Indonesia's digital-first economy.

B2B SaaSAI & AutomationHR & PayrollLogistics TechE-commerce
Media & Entertainment

Japan's cultural influence runs deep in Indonesia. We turn affinity into opportunity.

Movie & FilmGamingAnime & IPMediaTourism
Finance, Investment & Property

Capital needs context. We provide the local intelligence that makes deals happen.

Joint VenturesCommercial PropertyFranchise StructuringM&A
Professional Services

The infrastructure every market entry needs — and the partners who actually deliver.

Legal & ComplianceAccounting & TaxHR & RecruitmentFreight & LogisticsMarketing Agency

Trusted Partners

Companies I work with
and personally vouch for.

Get in Touch

Every great deal
starts with a conversation.

Tell us what you're working on. We'll be honest about whether and how we can help.

BasedJakarta, Indonesia
LanguagesJapanese · Indonesian · English
Thank you — your message has been received. Riki will be in touch within 2 business days.